Digital, Search Marketing & SEO Blog

Internet users are notorious for their short attention spans, so as a blog owner, you need to grab their attention within the first few seconds. Blog readers are not very forgiving when a site owner b... [Continue Reading]

Social media has transformed modern life in numerous ways. In some ways it is simply a digital extension of natural human behavior. People have always enjoyed exchanging information and rumors. Howeve... [Continue Reading]

Social media analytics can give new direction to ineffective brand management and poor customer relationship practices, not to mention its potential to leverage overall marketing and advertising effec... [Continue Reading]

Aside from the more modern approaches taken to increase the traffic of a website, images are one which hasn’t attracted the attention it deserves. Using Google Images is a powerful means of attr... [Continue Reading]

There's a huge number of aspects to evaluate while you are deciding on the options for which CMS to build on for your new site or site redesign. Ready-made or bespoke built? Free or paid for? Rub... [Continue Reading]

Wondering whether PPC advertising or social media advertising is best for your small business? The truth is that a combination of the two is usually the best marketing bet for businesses. However, it&... [Continue Reading]

Social networks have become increasingly popular tools for business in the past few years. Photographers who make use of platforms such as Twitter, LinkedIn, Google+ and Facebook to promote their work... [Continue Reading]

Some people say that a month in the digital marketing world is comparable to over a year in traditional, and if this is true it is important to keep up to date with the world of digital. Search market... [Continue Reading]

An important part of any SEO strategy is determining where the traffic comes. Without this knowledge, you don't know which strategies are working and which aren't. Using this knowledge, you... [Continue Reading]

Many people running search campaigns for ecommerce websites can often get too caught up in gaining new traffic via standard organic listings as well as product aggregators (i.e. Google Product Search)... [Continue Reading]