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7 Steps for Building a Successful Online Store with Prestashop

By Armand Choun on 25 October 2012 @ 3:34 PM.

PrestaShop is one of the latest newcomers allowing the average customer to easily setup an online storefront. While setting up your shop may seem intimidating, breaking it down step-by-step can make it easy to create a successful shop. Here are seven tips for creating a successful online store with PrestaShop.

Choose a Hosting Provider

You can use any hosting site you choose to for your PrestaShop. However, the company does point out that bluehost offers one-click installation of the PrestaShop software. This means you could get your shop up and running quickly.

Download and Install PrestaShop

The best thing about PrestaShop is that it's free to download and use. There is a great video on the website that will walk you through installation step-by-step. The site claims that it will only take 15 minutes to get your site up and running.

Select Payment Options

PrestaShop offers 16 different payment solutions. Best of all, you can setup these payment methods with just one-click. You'll be able to select from credit card payments to PayPal. Of course, the best shops offer a variety of payment methods.

Setup Shipping Methods

You also have a variety of choices when it comes to shipping methods. Again, it's one-click installation to make things fast and easy. Enter in a bit of information and you'll be able to quickly and easily send your products worldwide, which opens the door for even more sales.

Build a Store Catalog

PrestaShop also offers an easy to build catalog for displaying all of your products. Just add your photos, descriptions, and prices and your catalog will quickly take shape. Remember to use the best photos and thorough descriptions to attract more buyers.

Change the Look and Feel of the Storefront

You can make your website as unique as you like thanks to the variety of design options the website offers. The key to being successful with design is to choose colors that appeal to your target market. For example, if you were selling cookie mixes, you might choose red tones because red is said to increase the appetite.

Incorporate SEO

Last, but not least, SEO is important in every aspect of online business. PrestaShop offers a variety of modules that can be used in your shop to increase your site's SEO. However, this is something you will have to pay for. Of course, you can increase SEO by adding keywords to your titles and descriptions as well.

PrestaShop is another great option for those looking to setup an online store quickly and easily. However, there is a bit of work you need to do in order to make your site successful.

This content was published by an author that has no affiliation with Clubnet Search Marketing, we will sometimes publish content from guest bloggers and the views, opinions expressed within these guest posts are those of the author alone and do not necessarily represent those of Clubnet Search Marketing.

About the Author

Armand Choun recently built his first ecommerce site using PrestaShop templates and loves how it turned out. Use a strong store-oriented theme and you'll go far!