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AdWords Release New Keyword Targeting Feature

By admin on 12 May 2010 @ 9:16 AM.

Tags: ppc, adwords, broad match modifier, google adwords, keyword match types, paid search.

Yesterday, Google AdWords introduced the broad match modifier. With some speculation over the accuracy and use of the broad keyword match type in AdWords for some time now, this broad match modifier is a welcomed new feature. The new keyword targeting feature lets you create keywords that have a greater reach than phrase match and more control than broad match. This will hopefully encourage advertisers to use broad match more and help them get more clicks and conversions at an attractive ROIAn acronym for 'return on investment'.

Learn more about ROI.

To add broad match modifier to your PPCAn acronym for 'pay per click'. An internet advertising model where internet advertisers pay the platform a fee per click through on their adverts.

Learn more about PPC campaign in AdWords, you just simply include the plus symbol (+) directly in front of one or more of your broad match keywords, Each word preceded by a + has to appear in your potential customer's search exactly or as a close variant. In most cases, effective use of AdWords' broad match keywords has only really proved effective with an extensive list of negative keywords, now with the introduction of this modifier, it will be interesting to monitor Google's intelligence in what is perceived as close variants. Google's states that "Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (like �floor� and �flooring�). Synonyms (like �quick� and �fast�) and related searches (like �flowers� and �tulips�) aren't considered close variants."

Well, we have implemented some broad match modifiers into one of our clients' PPCAn acronym for 'pay per click'. An internet advertising model where internet advertisers pay the platform a fee per click through on their adverts.

Learn more about PPC campaign yesterday as this feature was introduced, we will be monitoring closely and feedback the results and how it performs.

Have you tried out the broad match modifier yet, how do you find it? What are your thoughts? Let us know in the comments.

Not getting the results you want in Google AdWords? Why not hire our PPCAn acronym for 'pay per click'. An internet advertising model where internet advertisers pay the platform a fee per click through on their adverts.

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