Five Digital Marketing Tips for 2012

By Penny Munroe on 12 January 2012 @ 5:37 PM.

Tags: digital marketing trends, video, facebook, mobile marketing, seo, google algorithm updates.

Over the past decade digital marketing has evolved exponentially and as a result is constantly reinventing the way businesses conduct their marketing campaigns. The year of 2012 will prove to be no different, with further advancements set to shape the digital marketing world. Below are the six most significant developments for 2012, predicted to influence business operations in terms of digital marketing strategies.

SEO: Google Favours Organic Content over 'Craftiness'

Google recently modified its search algorithm, which greatly changed the way sites were ranked in 2011. In the old algorithm little weight was given to the appearance of companies in social network discussions on platforms such as Twitter and Facebook; more weight was given to relevance. For 2012, relevance will be given to more real-time discussions and social relevance, and not the more archaic methods of SEOAn acronym for 'search engine optimisation', the series of processes used to improve your ranking in search engines and drive more web traffic to your website organically.

Learn more about SEO 'craftiness'. For example, top firms in serviced offices in London will not be able to rely on past authority alone, but need to create relevant and recent information, perhaps via a company blog that publishes industry specific information. Thus the key for SEOAn acronym for 'search engine optimisation', the series of processes used to improve your ranking in search engines and drive more web traffic to your website organically.

Learn more about SEO in digital marketing this year is organic, natural writing that is authentic, timely and relevant.

Endorsement

More and more, industry specific experts are influencing the way online consumers make decisions. For example the online company Klout uses friendly and professional connections to measure content, encouraging sharing and recommendations in order to gain a Klout score. This gives digital marketers information on what users are talking about what brands. Las Vegas casinos are already offering discounts to guests with high Klout scores. Other platforms like Youcast allow digital marketers to identify who influences their target audience. Think of these influential online users as brand ambassadors assisting digital marketing services.

The Rise of the Tablet and Mobile

The year of 2010 saw tablet sales overtaking desktop sales. Even though this information is available, companies still choose to dedicate larger budgets to web visibility as opposes to mobile operations. A change of thinking is required for 2012 digital marketing solutions: mobile and tablets are not add-ons but their own separate market. The primary benefit is obviously the mobility factor, with online company Foursquare being a poster company with its walk-by activated applications. For example companies in the executive suites executive suits La Jolla has can send information about their brands or services via mobile if somebody is nearby. In developing countries, particular in Africa, mobile technology is a massive market far outweighing fixed line usage, offering great potential for future investment by top digital marketing agencies.

Facebook

Facebook accounts for 93% of time spent on social media, and is thus a vital platform for online digital marketing. Resources need to be allocated away from traditional mediums such as television to digital marketing channels. Watch out for the increase in software applications that measure the digital marketing effectiveness of Facebook.

Video

Video fits in perfectly with social media: it’s emotional and rich in information even in bite sized chunks. Online videos are becoming increasingly popular, with over 1.3 billion videos being watched per day in America alone. Research shows higher sales conversions with brands that have video on their site. Expect improved functionality from Youtube- take advantage of it and get with the digital marketing trends of 2012.

About the Author

Penny Munroe is an enthused writer in search and digital marketing and aims to educate readers on the latest developments in the idustry.

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