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Google Officially Announce the Completion of Caffeine

By admin on 9 June 2010 @ 10:26 PM.

Tags: seo, google, google caffeine, google algorithm updates, search indexing, web indexing.

So, this week saw Google officially announce the completion of Google caffeine, a project that we have been aware is in progress since the help request from Google to test some "next-generation infrastructure" almost a year ago now. It has undoubtedly been an immense project and has been rolled out in stages and taken some time to complete, but what does this new web indexing system mean and how will it enhance a searchers experience on the web?

A brief overview of Google Caffeine

Caffeine is a new web indexing infrastructure built by Google that sits under the Google search engine, the index is stored in such a way that allows Google to analyse the web in small portions and update it's index much more quickly and continuously. Google describe it as such: "It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results."

Caffeine has been built with the future in mind, "Caffeine with the future in mind. Not only is it fresher, it's a robust foundation that makes it possible for us to build an even faster and comprehensive search engine that scales with the growth of information online, and delivers even more relevant search results to you."

If you want to compare the difference between the old Google and the new Google, you can do so over at compare caffeine.

Google Caffeine

What does this mean for the searcher?

For the average to not so frequent internet user that only searches a few times per week, probably not a lot. Unless you are a frequent user of the web or a 'searchaholic', you are unlikely to notice much of a difference in the way results are displayed to you and/or the speed in which they are produced and how relevant (real-time) they are. Some will notice this change though, and those that do, are likely to be pleased with the outcome.

For the millions of users that use the web every day and certainly for SEOAn acronym for 'search engine optimisation', the series of processes used to improve your ranking in search engines and drive more web traffic to your website organically.

professionals that build much of the way their company works and work methodology around Google, there should be a significant change noticed. If not just for the faster process of returning results, but for the vast array of relevant and real time data, images, videos, news and information about what is happening right now! Caffeine provides 50 percent fresher results for web searches than Google's last index, and it's the largest collection of web content they've ever offered.

Highlighting some of the key improvements:-

Faster analysing of the web, faster indexation, faster to return search results.
Analysis of the web in portions and indexing as pages are found there and then means an a significant improvement on relevancy and real-time data can be returned.
Perhaps slightly more weight on exact match domain names Aaron Wall suggests.
Authority and trusted sources/domains given more weight than even before, will this make them even more difficult to out-rank in the SERPs?
Indexing more of the web and more pages of websites based on minimal 'site:domain.com' comparisons Bill Hartzer reports.

As we carry out client work and various SEOAn acronym for 'search engine optimisation', the series of processes used to improve your ranking in search engines and drive more web traffic to your website organically.

Learn more about SEO testing and experiments, we shall continue to post updates and feedback with any findings, it will be interesting to see just how much harder Google have made an SEO'sAn acronym for 'search engine optimisation', the series of processes used to improve your ranking in search engines and drive more web traffic to your website organically.

Learn more about SEO job as we learn just how different the new algorithm is.