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Great Tips for Paid Website Promotion

By Charles Mburugu on 20 July 2011 @ 5:02 PM.

Tags: ppc, paid search, paid search tips, pay per click.

Paid promotional tactics are becoming an increasingly vital element for any successful marketing strategy. The following are tips for promoting your blog or site with some money. You can use these techniques to enhance search engine rankings, generate raw traffic, or gain visibility within your niche. Despite the investment, these tactics are bound to pay off eventually.

AdWords

AdWords is a great way of driving raw traffic to your site. To get started, you need to create an account, add numerous keywords that are relevant to your website, and set the PPCAn acronym for 'pay per click'. An internet advertising model where internet advertisers pay the platform a fee per click through on their adverts.

Learn more about PPC rate at $0.01. Consequently, you can increase the rate weekly by $0.01 until you begin getting the targeted amount of clicks daily.

StumbleUpon Ads

StumbleUpon is a bookmarking site which enables web users to discover useful sites using a browser toolbar. Once web users click on 'Stumble', they are directed to sites that have been rated positively by other users. Users can then give negative or positive ratings to any site they visit on the internet. In addition, you can use of StumbleUpon Ads, an advertising campaign which allows you to deliver your site directly to other 'Stumblers'.

Text Link Ads

Text links ads which are placed on relevant and authoritative sites can help you generate traffic, as well as enhance your search engine rankings. Text links can be bought in several places, including specialized companies such as Text Link Brokers and Text-Link Ads, or online forums such as Digital Point's market place.

Direct Banner Sales

Many leading sites sell sponsorship plans or banner ads directly. Usually, such advertising deals are set up with monthly or weekly fees, regardless of the clicks or impressions you will get. A banner placement can be good value for money since it not only generates traffic, but also creates brand awareness and visibility. Readers who see your banner will be able to link your blog or site with the message. If they view that banner several times, they are likely to get curious and visit your site. Another advantage of banners is that people are likely to get the impression that the site's author endorses your product or content. This is a strategy I have used often to promote my diet blog which offers ediet discounts and weight watchers coupons.