Tags / Categories

How to View Traffic from SEO Keywords in Google Analytics

By Joseph Finche on 17 January 2012 @ 9:55 AM.

Tags: seo, analytics, web analytics, google analytics, analysing keywords, keyword analysis.

An important part of any SEOAn acronym for 'search engine optimisation', the series of processes used to improve your ranking in search engines and drive more web traffic to your website organically.

Learn more about SEO strategy is determining where the traffic comes. Without this knowledge, you don't know which strategies are working and which aren't. Using this knowledge, you can optimise your work in order to get the most benefits with the least amount of work. Here's how to successfully analyse your traffic with Google Analytics.

1. Set up a Google Account

If you don't already have a Google Account, you'll need one. It's not difficult to set one up, but the process has changed now that Google+ has been launched. You'll need to start by setting up a Google+ account. When you visit Google.com, a black bar lies along the top of the page. At the top left, you'll click on +You. The instructions for setting up a Google+ account are self-explanatory.

The next time you visit Google.com, you'll click on "sign in" on the top right. It will ask you for your email and password.

2. Set up Google Analytics

To reach analytics, you'll need to click on your name on the top right corner of the Google homepage. From there you'll click on "Account Settings." On the next screen you'll click on "Profile and Privacy," then scroll down to the bottom of the page where it says Google Privacy. Click on "Sign into Dashboard."

It will ask you again for your email and password, then show you a list of Google products that are available. You will scroll down to Analytics and click on "Manage Analytics settings." Click on the gear icon at the top right corner of the screen and it will take you to the Account Administration screen.

Click on the button that says "+ New Account" to set up a new account to analyze your website. From here you will name your account, enter your site's address, and agree to the terms of service. After completing this page and clicking "create account," you will be provided with some code that you can use to track pages on your site.

You will need to install this code on each page of your site that you want to track. If you are using WordPress, there are plugins available that will install this code on every page automatically. Now you can use Analytics to track your traffic and where it comes from.

Visit: Google Analytics

3. Analyzing Your Traffic

If you are primarily concerned with SEOAn acronym for 'search engine optimisation', the series of processes used to improve your ranking in search engines and drive more web traffic to your website organically.

Learn more about SEO traffic, there are only a few screens on Analytics that you will be interested in. From the Dashboard, you will click on your Analytics account, and this will take you to a screen that displays your traffic over time.

To find out where your traffic is coming from, you will click on "Traffic Sources" on the left hand side. You will then click on "Sources," then "Search," and finally "Organic." This will display a list of keywords that brings people to your site, and how many visits each of them brings.

By clicking on each individual keyword, you will be able to see how much traffic it brought to you on which days during the past month. This screen also tells you how many pages your users visit, on average, if they came to the site via each keyword. It also says how long they were on the site, the percentage of new visitors. The bounce rate is the percentage of users who didn't visit any other pages on your site after landing on that page.

Using this information, you can tell which keywords bringing traffic to your site, and which of them brings the traffic that is most interested in your site. This is valuable information that you'll want to make the most of.

About the Author

Joseph is an SEO expert and web marketing guru, providing Google Analytics services for his clients from training to campaign management. Monitoring in order to make the best decisions is one of the most important aspects of online marketing according to him.