Introduction to the Google Ad Auction

By admin on 18 March 2010 @ 9:35 AM.

Tags: google adwords, ppc, ad auction, paid search, pay per click, sponsored results.

Ever wanted to know how ads are ranked on Google Adwords? In this video, Hal Varian, Google's Chief Economist, explains the process and formula used that determines how ads are ranked and how much you pay for a click on Google's paid search platform.

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