Wondering whether PPC advertising or social media advertising is best for your small business? The truth is that a combination of the two is usually the best marketing bet for businesses. However, it&... [Continue Reading]
Posted 31 January 2012 @ 9:45 AM, in ppc, social media, ppc advertising, social media advertising, online advertising, small business, by Daniela Baker . No Comments.
Paid promotional tactics are becoming an increasingly vital element for any successful marketing strategy. The following are tips for promoting your blog or site with some money. You can use these tec... [Continue Reading]
Posted 20 July 2011 @ 5:02 PM, in ppc, paid search, paid search tips, pay per click, by Charles Mburugu. No Comments.
AdWords Editor is a free Google application for managing your ad campaigns. CTRL + O : Open Account CTRL + R : Get Recent Changes CTRL + S : Post Changes CTRL + A : Select all items in Data vie... [Continue Reading]
Posted 21 June 2010 @ 10:41 PM, in google adwords, google adwords editor, keyboard shortcuts, ppc, by admin. No Comments.
Free download: List of over 700 towns, cities and counties in the UK negative keywords for your PPC campaign. [Continue Reading]
Posted 12 May 2010 @ 5:21 PM, in ppc, adwords, downloads, free downloads, google adwords, msn adcenter, negative keywords, negative keywords list, paid search, yahoo search marketing, by admin. No Comments.
Yesterday, Google AdWords introduced the broad match modifier. With some speculation over the accuracy and use of the broad keyword match type in AdWords for some time now, this broad match modifier i... [Continue Reading]
Posted 12 May 2010 @ 9:16 AM, in ppc, adwords, broad match modifier, google adwords, keyword match types, paid search, by admin. No Comments.
See your AdWords traffic by actual search query, match type, distribution network, and many other AdWords attributes. This video provides a 3-minute tutorial on how to use the day parts, placements, a... [Continue Reading]
Posted 11 May 2010 @ 9:26 AM, in google adwords, ppc, adwords, adwords reports, paid search, by admin. No Comments.
When setting up your PPC campaign, it is important that you are making the most out of your PPC ads by knowing and understanding the various ways of writing ads for target people in various mindsets.... [Continue Reading]
Posted 23 April 2010 @ 12:12 PM, in ppc, paid search, ppc ads, ad copy, by Geoff Jackson. No Comments.
Promoted Tweets has now started to be rolled out with many people reporting various ads they have seen. [Continue Reading]
Posted 16 April 2010 @ 1:45 PM, in twitter, cpc, paid search, ppc, promoted tweets, by Geoff Jackson. No Comments.
Google Adwords launch search funnels which are a set of reports describing the ad click and impression behavior on Google that leads up to a conversion. In addition to a Top Conversions report, Search... [Continue Reading]
Posted 26 March 2010 @ 5:04 PM, in google adwords, adwords search funnels, pay per click, ppc, by admin. No Comments.
Ever wanted to know how ads are ranked on Google Adwords? In this video, Hal Varian, Google's Chief Economist, explains the process and formula used that determines how ads are ranked and how much you... [Continue Reading]
Posted 18 March 2010 @ 9:35 AM, in google adwords, ppc, ad auction, paid search, pay per click, sponsored results, by admin. No Comments.