By Ingrid Baumgart on 18 March 2013 @ 4:55 PM.
Instagram, a mobile app, has been adopted by many entrepreneurs as a free marketing platform, whilst for others it has been the motivation to start a business. If you are looking to beat the high street and online competition here are a few tips on how to utilise Instagram to its full potential.
Rather than uploading the same images that can be accessed via your website, find interesting ways to exhibit what you are selling. For example, a clothes retailer could reveal pictures of employees wearing their products. Use the various photo filters to display the images in unique, eye-catching ways.
Reveal exclusive photos of new stock which are not for sale yet. Your followers will increase in number as it shows customers that your Instagram account enables them to view something that they are unable to find anywhere else.
This is a brilliant opportunity to build trust with your customers as it gives them an idea of what goes on in your company. Show your employees having fun to indicate that your business is a lively and enthusiastic one. If you produce your own products you could upload images that show how they are made.
Add captions to your photos, such as product information, website URLs or discount codes. Or you could simply ask questions to encourage comments. Combined with this, hashtags are vital for your photo’s success. They enable images to be categorised into particular themes and as a result are easier to find in searches. For example, if you wrote #fashion for a photo of a dress, your image will be available to users who do a search on the word ‘fashion.’
Photo competitions are a great way of getting the public involved in your brand. You could ask followers to upload pictures of their favourite evening outfit, for example, and tag their images with #(your brand’s name)eveningoutfit. Or, even better, encourage photos of customers using your products. The winner could receive some of your goods for free.
Instagram also provides users with the ability to share photos on Facebook, Flickr, Twitter, Tumblr and Foursquare. This is beneficial as you could create a competition requiring users to share and ‘like’ your photo (e.g. on Facebook), thus securing more exposure and interest surrounding your brand.
Finally, your Instagram photos do not necessarily always need to be of your products. Think about who your audience is and what they are interested in. For example a clothes retailer aimed at young women could post photos linked to topics that they are likely to be attracted to, such as fashion shows, make up or celebrities to name just a few. This enables you to form a personality for your brand and helps towards creating a point of view that the public want to see, which will therefore encourage them to keep returning to your Instagram account.
By utilising Instagram to its full advantage you will increase your success in the world of multi channel retailing. A customer will be able to view and interact with your brand wherever they are in a quick, easy and entertaining way. All that is needed is a mobile phone.
Has Instagram helped your business to thrive? Let us know in the comment section below.
This content was published by an author that has no affiliation with Clubnet Search Marketing, we will sometimes publish content from guest bloggers and the views, opinions expressed within these guest posts are those of the author alone and do not necessarily represent those of Clubnet Search Marketing.