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5 Ways to Help Get Your Images Ranked Higher in Google Images

Fri, 03 Feb 2012 14:09:15 +0000

Aside from the more modern approaches taken to increase the traffic of a website, images are one which hasn’t attracted the attention it deserves. Using Google Images is a powerful means of attracting new visitors. You see, more and more people on the web today are entertaining themselves via visual content.

There is a huge market for utilising these techniques and you can really benefit from them if performed correctly. In this article, we are going to teach you how to optimise your images so that they are ranked higher in image search engines such as Google Images.

Optimising Your Image

Image optimisation is something which doesn’t require a lot of skill. However, depending on the workload, it can take up a lot of time. What this technique essentially does is allow your image to be ranked higher in the image search results. This means that you have the potential to receive much more traffic. This concept holds even more merit if you also...

Understanding the Features of a Search Engine Friendly CMS

Wed, 01 Feb 2012 10:19:12 +0000

There's a huge number of aspects to evaluate while you are deciding on the options for which CMS to build on for your new site or site redesign. Ready-made or bespoke built? Free or paid for? Ruby or Java? Linux server or Windows server?

If your website is on the large side, you are likely to have a large number of aspects to plan when assessing Content Management System functions. When it comes to websites for small businesses you might have different priorities but you will still want to make sure you're making the correct decision.

One question you shouldn't put off until the last second to evaluate is the Google friendliness or search engine optimisation (SEO) functions of the sites CMS. After all a site which cannot be understood by Google could be severing a huge source of future website visitors.

Here we look at a few of the key functions to request in your...

PPC Advertising vs Social Media Advertising for Small Businesses

Tue, 31 Jan 2012 09:45:39 +0000

Wondering whether PPC advertising or social media advertising is best for your small business? The truth is that a combination of the two is usually the best marketing bet for businesses. However, it's important that you understand the differences between PPC advertising and social media advertising before you set up a marketing campaign for your small business.

Cost

Here's the basic difference: PPC advertising will definitely cost you, but social media advertising probably won't.

With PPC – or Pay Per Click – advertising, you're essentially paying for your traffic. Most campaigns are set up so that you put your advertisement on web sites that are likely to drive traffic to your own (the popular Google AdSense, for instance, puts your advertisements on pages that have similar keywords to your own). Each time a user clicks on the ad to get to your site, you're charged a certain amount of money. Higher quality PPC...

The Importance of Social Media for Photography Businesses

Thu, 26 Jan 2012 13:06:02 +0000

Social networks have become increasingly popular tools for business in the past few years. Photographers who make use of platforms such as Twitter, LinkedIn, Google+ and Facebook to promote their work have a significant advantage over those who don’t.

Therefore, it is important to have an account with every major social media site which is a good match for your business. Add social media share buttons on all your pages to encourage visitors to share your posts and images. In addition, make sure every page and image in your site or blog is accompanied by a Facebook ‘like’ button. Those running WordPress blogs can find numerous plugins which make it easy to generate and insert these buttons in your blog.

So, how is social media beneficial for any photography business?

1. Managing relationships

Social media offers you the opportunity of interacting with your colleagues, partners and clients through multiple platforms at their...

5 Link Building Takeaways for 2012

Wed, 18 Jan 2012 12:44:53 +0000

Some people say that a month in the digital marketing world is comparable to over a year in traditional, and if this is true it is important to keep up to date with the world of digital. Search marketing is no different and SEO has well and truly become part of the ‘mix’ of a robust and diverse marketing campaign.

What did 2011 teach us? What takeaways are there from Google updates and trends? Well in our opinion there are 5 major ones which will influence how we go about building links in 2012. We have to remember that link building still plays a crucial role in ranking a site (especially deeper pages) when it comes to asserting relevance to a page’s content. Here are 5 tips for your link building in 2012:

Use partial anchor text match

Overcooking the same anchor texts for the page can result in a narrow and ‘obvious’ backlink profile....

How to View Traffic from SEO Keywords in Google Analytics

Tue, 17 Jan 2012 09:55:25 +0000

An important part of any SEO strategy is determining where the traffic comes. Without this knowledge, you don't know which strategies are working and which aren't. Using this knowledge, you can optimise your work in order to get the most benefits with the least amount of work. Here's how to successfully analyse your traffic with Google Analytics.

1. Set up a Google Account

If you don't already have a Google Account, you'll need one. It's not difficult to set one up, but the process has changed now that Google+ has been launched. You'll need to start by setting up a Google+ account. When you visit Google.com, a black bar lies along the top of the page. At the top left, you'll click on +You. The instructions for setting up a Google+ account are self-explanatory.

The next time you visit Google.com, you'll click on "sign in" on the top right. It will ask you for your email and password.

2. Set up Google...

Image SEO Tips for Ecommerce Websites

Mon, 16 Jan 2012 15:07:25 +0000

Many people running search campaigns for ecommerce websites can often get too caught up in gaining new traffic via standard organic listings as well as product aggregators (i.e. Google Product Search), meaning they miss out on a high-potential stream: image search.

It's common place for every ecommerce store to show product images, as people need these to make buying decisions, but this should be taken a step further to cater for the people who are actually shopping (or at least doing research) via image searches.

Here are some quick and easy tips to optimise your images on an ecommerce site:-

1. Get the Basics Right

The easiest thing you can do to optimise an image on your website right now, is to add relevant, descriptive ALT text, as well as an image title to each individual image. Google and the other major search engines are becoming increasingly better at scanning...

Planning an SEO Campaign for a New Website

Mon, 16 Jan 2012 10:57:58 +0000

When you're brought in to carry out link building for a website, you're often not the first person/organisation that company will have hired. However, there will be times you're hired to build links for a brand new site which has had minimal to no previous related work carried out on it. Beginning a link building campaign for a new site can be tricky, since you'll lack the road map of key words and valuable search terms established sites can provide. So, how do you go about building links and promoting a new site?

Research, Research, Research

The key to beginning any SEO campaign is research. In this case, you won't have analytics data for the site you're working for. However, you've probably got an idea of keywords and search terms you'll want to rank for. I like using Google Adwords...

Why Page Titles Can Change in Search Results

Fri, 13 Jan 2012 17:37:27 +0000

Recently, we wrote an article on best practices for page titles explaining the importance of naturally writing page titles for your target audience rather than trying to get all your keywords inserted and separated with a pipe.

Yesterday, Google gave their stance on page titles and how these should be used and how their search engine perceives them. We have been advising many [1], [

Five Digital Marketing Tips for 2012

Thu, 12 Jan 2012 17:37:34 +0000

Over the past decade digital marketing has evolved exponentially and as a result is constantly reinventing the way businesses conduct their marketing campaigns. The year of 2012 will prove to be no different, with further advancements set to shape the digital marketing world. Below are the six most significant developments for 2012, predicted to influence business operations in terms of digital marketing strategies.

SEO: Google Favours Organic Content over 'Craftiness'

Google recently modified its search algorithm, which greatly changed the way sites were ranked in 2011. In the old algorithm little weight was given to the appearance of companies in social network discussions on platforms such as Twitter and Facebook; more weight was given to relevance. For 2012, relevance will be given to more real-time discussions and social relevance, and not the more archaic methods of SEO 'craftiness'. For example, top firms in