Ecommerce SEO / Optimisation

Optimising for ecommerce websites can require a much more indepth and technical knowledge and understanding of SEO than a non ecommerce website. Often ecommerce websites can have thousands of products, each with multiple product options and sorting filters for shoppers to easily find the products they are looking for; With this, comes many pages to the site, many possibilities of duplicate content, potential variations of the same products. And in many cases, a very poor and limited ecommerce software solution that is being used by the etailer.

Each year, more and more retailers flock to the internet to sell online, reducing overheads and realising the selling potential that is rising each year. In an extremely competitive marketplace online (in almost any industry now), it is imperative to get your website right. Both from a design perspective and an optimisation perspective - before this however, it is critical to choose the right platform - there are many out there, and 85% of them are awful that will do your website more harm than good.