Pay per click advertising (or paid search) is a form of internet advertising where the advertiser only pays the hosting website money when a visitor clicks on their ad, this is knows as CPC (Cost Per Click). On Google and other search engines, the sponsored results you see above and down the side of the natural (organic) search results are PPC ads. Advertisers bid on keyword terms in the form of three matches, broad match, phrase match and exact match. Various content networks and shopping comparison websites charge a fixed fee for CPC however.
Pay per click is a very effective strategy for any type of website, when conducted professionally, you can drive a massive amount of high quality, targeted traffic to your site. This is more useful for websites that sell products or services on their site as you will get more of a return and therefore a larger click budget to apply to your PPC campaigns... Ultimately, this obviously depends on your goals however and if you hire us to manage your PPC, then this would be something we would discuss with you so we can implement a targeted and rewarding strategy for you.
The benefit of PPC is that within minuted or setting up a campaign, you can be appearing on the first page of a search engine for your target keywords, extremely rewarding for new websites where their search engine optimisation efforts haven't had a chance to take effect.
At Clubnet Search Marketing, we offer full management of your PPC campaign which includes the following:-
We also offer just the initial set up of your campaign, if you choose to opt for this service, then we will literally just set up your campaigns and ad groups, group your keywords throughout, create your ads and hand you back a 'ready-to-go' campaign. We do not advise this if you have no experience of running a PPC campaign as any campaign requires ongoing optimisation and you should always be looking at improvement areas but as a more affordable solution for some businesses, this service will get you going.
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When using search engines, you may have noticed 'sponsored results' around the page, these are ads served by the search engine using an advertising model known as pay per click advertising. As it sounds, you pay the ad server a cost per click through to your website which is determined by an algorithmic ad auction formula.
The benefits of using paid search is to generate instant targeted traffic as opposed to waiting for any SEO efforts to take effect which could be three months+.
PPC is particularly useful for new ecommerce websites and competitive industry sectors where competing organically takes considerable time.
At Clubnet Search Marketing, our paid search department have many years experience working with Google AdWords, Yahoo! Advertising Solutions and Microsoft adCenter PPC platforms working with a wide range of clients across multiple industry sectors to successfully deliver ROI via PPC advertising.
As with all of our services, we will research your industry and quote you a fee for our PPC services based on the work required and extensiveness of your campaign requirements. This way, you can be assured that for the time and effort required, you are receiving the most affordable solution.
Providing the search volume is apparent for your industry/niche, the amount of traffic you wish to drive could purely depend on your monthly click budget.
Typically, we would recommend to most clients, a starting budget of at least £500 per month (this gets paid directly to the Google AdWords (or other PPC platform), for the optimisation and ongoing management of your campaigns, our fees may vary depending on the scale of the campaign and your click budget. Monthly management fees can start from as little as £49 per month.