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Search Engine Optimisation (SEO)

Search engine optimisation is the process used for improving your ranking in the search engines and increasing the chances of web users finding your site. Long gone are the days when you could just simply optimise your metadata and insert your target keywords in the meta keywords tag and appear at the top of the search engines. By applying an effective SEO strategy, you can make a significant improvement on the volume and quality of traffic going to your website via natural (organic) search engine results.

On-Page Optimisation

On-page optimisation of a website involves the editing of it's content and coding to make it search engine friendly, semantically relevant and optimised for the right keywords building an effective internal link structure and information architecture. It is important to create content for users and search engines. Some of the core SEO techniques we carry out would include:-

  • Metadata optimisation
  • Header tags optimisation
  • URL structure/formatting
  • Keyword analysis & optimisation
  • Page layout, text content, formatting & consistency
  • Content quality & copywriting
  • Internal link structure, site & menu navigation and text navigation
  • Alt attributes for text and images
  • Keyword cannibalisation
  • Landing page optimisation
  • Robots.txt implementation
  • Sitemap implementation

Off-Page Optimisation

Off-page optimisation involves strategies carried out outside of your websites pages, you would use this technique to primarily drive high quality traffic through to your site via the use of keyword rich anchor text and relevant, quality backlinks. Some off the off-page SEO methods we use would include:-

  • Article submission, distribution and circulation
  • Participation in industry related networks
  • Industry related forum and blog contribution
  • Related directory submission
  • Optimising existing backlinks
  • Distribution of keywords from inbound links
  • Linkbuilding campaigns, linkbaiting and community building
  • Contributing to relevant q & a and review websites
  • Social media optimisation is an off-page technique but this is a separate service we offer which you can read more about here.

Prior to carrying out any practical search engine optimisation work you may hire us for, we would carry out extensive keyword research in your industry to identify the popular and competitive keywords and familiarise ourselves with your niche in order for us to deliver you the most effective SEO campaign.

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What is it?

Simply put, SEO is the process and mass of methods used to optimise a website to rank well in search engines, provide visitors with the content they are looking for and delivering results for website owners. It is no longer solely about optimising for search engines but for visitors as well, ensuring they receive an excelled customer experience on your site whilst maximising brand exposure and visibility and establishing your business as a leader in your industry.

Why You Need It?

Imagine investing thousands of pounds on a business premises, in what you feel is an idyllic location, you've found a range of fantastic suppliers for your products, you've purchased warehouses full of stock, only to realise you've opened your new shop on an uninhabited island! You wouldn't do it, right?

The same principle applies on the web, you could spend thousands of pounds developing and designing the most beautiful of websites, uploading all your stock inventory to the site, be all raring to go with a website that smashes the socks out of your competitors... Now what? A great website is nothing without customers, and if no-one knows your there, then no-one's going to come.

That's why you need an online marketing strategy. A strategy designed to get your website in front of your target audience and make you sales.

How we work?

We pride ourselves on developing bespoke SEO strategies for each of our clients as we understand that one size doesn't fit all online and what may work for one business, may completely fail for another. At Clubnet Search Marketing, we undertake a holistic and ethical approach to strategies, all carried out in-house which research your industry/niche, understand your target market, research and identify the keywords you should be targeting, analyse competition to give you the edge in competitive marketplaces, carry out onsite optimisation, offsite optimisation and accompany each with analytical measuring and reporting.

How much will it cost?

The best part of our SEO services is that we can offer you a unique quote based upon the work that you require or the internet marketing budget you have in mind. This means you don't have to sign up to the full package or if you are working with a small budget, you don't have to pay for everything all at once. We understand that hiring a search engine optimisation consultant can be extremely expensive and albeit, in most cases in this industry, the cheapest solution is not likely to prove the most rewarding for you and your business but we will aim to advise you on the areas of your web marketing that need addressing primarily and we can work out an affordable solution for you.


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